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Field Sales Executive

Field Sales Executive
Posted: Thursday 31 August 2017
Location: South East
Job Function: Sales
Salary: £Competitive base - £Commission and benefits

Further Information


British Baker

British Baker is the market-leading brand delivering insight, news, comment, data, information, and inspiration to the UK bakery sector across all platforms.  The brand is comprised of the monthly magazine and britishbaker.co.uk – the digital platform delivering content and video optimised for the mobile audience – plus weekly newsletters and an established annual report.  It also delivers a portfolio of events to its community including the sell-out Baking Industry Awards, British Baker’s Christmas Stars, Britain’s Best Loaf and National Cupcake Week.



·         Develop a consultative relationship with clients for sustainable revenue growth

·         Build revenue from existing and new clients to exceed targets

·         Implement innovative digital campaigns and drive digital revenue growth

·         Drive commercial engagement with the brand’s portfolio of F2F activities

·         Represent the William Reed Business Media brand values  –  Progressive, Passionate, Responsible & Trusted

·            Collaborate positively with allied WRBM brands to deliver wider business benefit



Key responsibilities

·         Manage accounts, generate new business

·         Sell digital and event F2F sponsorship to exceed team revenue targets

·         Produce and manage cross media solutions

·         Explore and maximise social media platforms

·         Ensure accuracy of all advertising and inventory bookings

·         Develop market and competitor knowledge

·         Fulfil sales standards for meetings and call levels

·         Attend exhibitions, conferences and events as required

·         Work in close liaison with all departments and support teams

·         Maintain good collaborative working relationships with wider WRBM brands

·         Network at events and within the industry




Candidate profile

·         Outstanding proven cross-media sales ability

·         Presentation, negotiation and closing skills

·         Strong numeracy, written and verbal communication skills

·         Accurate forecasting

·         Experienced in Excel, Powerpoint and CRM systems

·         Ability to create and deliver marketing solutions

·         Good team member, collaborative work ethic

·         Motivated, bright, passionate and articulate

·         Relevant experience in B2B media sales

·         Charismatic and enthusiastic about sales

·         Passionate and driven

·         Excellent communicator both in person and on the phone

·         B2B experience essential

·         Consultative approach

·         Experienced in:

·         Cross selling

·         Digital sales

·         Agency sales

·         Display advertising sales

·         Event sponsorship sales





William Reed has been providing market leading business information for over 150 years. From their origins in grocery, they have expanded across food and drink and into new sectors, including pharmaceuticals and cosmetics.

They have offices in Gatwick and London, UK; Montpellier, France; and Chicago, US.

They provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees

Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands.




·         Competitive salary

·         25 days Holiday (plus Bank Holidays)

·         Contributory pension

·         Life Assurance

·         Group Income Protection Scheme




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